Brewery Marketing in Durango, Colorado

The breweries that win attention in Durango show up in the feed every week with real taproom content — release nights, the bar during a Friday rush, the crowd at a Snowdown event — not stock photography and a posting schedule. Animas Marketing has produced weekly on-site social video for Steamworks Brewing Co. since 2022, and that same on-site production model, plus local SEO and Google Business Profile work, is what we bring to any Durango brewery.

Most social media agencies plan posts from a spreadsheet, pull stock photography, and schedule captions without ever setting foot in the taproom. That works fine for businesses with limited production access. A working brewery isn't one of them — release nights, back-of-house brewing shots, the line at the bar during a powder day, all of it happens on-site, in real time. So we show up. Filming happens at the brewery on a recurring schedule, editing happens in-house, and the posting cadence tracks Durango's tourism calendar: heavier through summer and the Iron Horse Bicycle Classic, sustained through ski season, present even in the shoulder months when keeping the local audience engaged matters most.

Steamworks Brewing Co. has anchored downtown Durango since 1996 — the kind of taproom locals bring visiting family to, and the one the Iron Horse crowd fills every May. We produce weekly short-form video on-site: taproom activity, release nights, back-of-house brewing, edited in-house and posted on a cadence built around Durango's tourism calendar. Our top-performing post, 'Old School vs. New Cool,' crossed 8,000 likes, with 'It's One Tray' close behind, and across the wider partnership that includes Steamworks and El Moro Spirits & Tavern (a block away, same ownership group), we've produced over 1,000 reels and managed more than 2,500 posts since 2022 — 250K+ combined Instagram likes and a 94% positive rate across 347 Facebook reviews. <a href="/case-studies/steamworks-brewing/">Read the full Steamworks case study</a>.